{"id":1035,"date":"2013-11-03T19:47:19","date_gmt":"2013-11-04T02:47:19","guid":{"rendered":"http:\/\/www.scrappyland.com\/blog\/?p=1035"},"modified":"2013-11-03T20:05:39","modified_gmt":"2013-11-04T03:05:39","slug":"at-last-scrappys-own-magazine","status":"publish","type":"post","link":"https:\/\/www.scrappyland.com\/blog\/2013\/11\/03\/at-last-scrappys-own-magazine\/","title":{"rendered":"At Last, Scrappy’s Own Magazine"},"content":{"rendered":"

If you’ve ever read about Scrappy’s Own Magazine<\/em> before, I have a hunch it was in this piece<\/a>, which I wrote back in August of 2005. I said I might eventually post the magazine in its entirety. And here you are — only eight years later.<\/p>\n

I only know a little bit more about this publication than I did in 2007. It was produced by Evanco Products Corp. of Madison Avenue in New York, which was apparently associated with the Engel-Van Wiseman Book Corporation, which published Big Little Book-like movie adaptations in the mid-1930s and at least signed a deal<\/a> to do fairy-tale tomes based on Ub Iwerks’ ComicColor cartoons.<\/p>\n

The Scrappy magazine apparently came out in late 1935. Judging from the quantity of references to Runkel Brothers chocolate, that company had a hand in instigating it, and it was given out at movie theaters. Here’s an evocative, star-filled ad from the December 6 Woodbridge Independent<\/em> of New Jersey which mentions it.<\/p>\n

\"Scrappy's<\/a><\/p>\n

Scrappy’s Own Magazine<\/em> is in a comic book-like format, and is almost–but not quite–a comic book. It does have four pages of comics, but it’s dominated by brief features of other sorts — puzzles, a fudge recipe, a short story which may or may not be about Yippy, a Pledge of Allegiance-like motto for kids, drawing lessons, a creepy poem involving the possibility of Scrappy and Yippy dying in their sleep and much, much more. It’s Scrappy, so it goes without saying that a lot of it is a tad peculiar. (I like the fact that Scrappy and Oopy’s “mum” appears to be a wizened senior citizen.)<\/p>\n

This issue makes repeated reference to a second issue being in the works, but I’ve seen no evidence that one was ever released. Then again, almost the only evidence I have that the first<\/em> issue was published is the fact that I own a copy — even by Scrappy standards, it seems to be a rare artifact.<\/p>\n

Anyhow, here are all thirty-two pages of it. Click on the cover, then keep clicking to see everything at a legible size.<\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"sm-67\"<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n

\"Scrappy's<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

If you’ve ever read about Scrappy’s Own Magazine before, I have a hunch it was in this piece, which I wrote back in August of 2005. I said I might eventually post the magazine in its entirety. And here you are — only eight years later. I only know a little bit more about this … Continue reading At Last, Scrappy’s Own Magazine<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[10,14,11],"tags":[],"class_list":["post-1035","post","type-post","status-publish","format-standard","hentry","category-artifacts","category-curios","category-merchandise"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/p2D9Zl-gH","jetpack_sharing_enabled":true,"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/posts\/1035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/comments?post=1035"}],"version-history":[{"count":10,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/posts\/1035\/revisions"}],"predecessor-version":[{"id":1095,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/posts\/1035\/revisions\/1095"}],"wp:attachment":[{"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/media?parent=1035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/categories?post=1035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/tags?post=1035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}