{"id":758,"date":"2012-12-10T21:51:30","date_gmt":"2012-12-11T04:51:30","guid":{"rendered":"http:\/\/www.scrappyland.com\/blog\/?p=758"},"modified":"2013-09-22T12:52:01","modified_gmt":"2013-09-22T19:52:01","slug":"selling-scrappy","status":"publish","type":"post","link":"https:\/\/www.scrappyland.com\/blog\/2012\/12\/10\/selling-scrappy\/","title":{"rendered":"Selling Scrappy"},"content":{"rendered":"

One of the reasons Scrappyland exists is to document the amazing world of Scrappy merchandise and promotion — something which is even more obscure than the Scrappy cartoons themselves. Basically, nobody has written about or otherwise acknowledged it, ever.<\/p>\n

Or so I thought. Actually, The Film Daily<\/em> — the Variety<\/em>-like publication which Archive.org<\/a> offers in full-searchable scanned form — did a really good job of reporting on Columbia’s licensing and marketing efforts. It covered new products as the studio signed deals, wrote about the many and varied Scrappy-related publicity schemes and even noted the existence of the wonderfully-named Scrappy Franchise Department<\/a>, headquartered in New York and run by one Eli Gottlieb.<\/p>\n

Here are just some of the Scrappy items which the Daily<\/em> published in 1935 — including mentions of both Scrappy products in the Scrappyland collection and ones I’ve never seen (airplanes!). There’s even a mention of Uncle Miltie and his Scrappy connection. Sadly, the paper never illustrated any of these entertaining news alerts with photographs…but they’ve still got plenty of color.<\/p>\n

August 19, 1935:<\/p>\n

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September 10, 1935:<\/p>\n

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September 16, 1935:<\/p>\n

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October 16, 1935:<\/p>\n

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November 11, 1935:<\/p>\n

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November 14, 1935 (one day after my father was born):<\/p>\n

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December 3, 1935:<\/p>\n

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December 12, 1935:<\/p>\n

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December 13, 1935:<\/p>\n

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December 23, 1935:<\/p>\n

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December 24, 1935<\/p>\n

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One of the reasons Scrappyland exists is to document the amazing world of Scrappy merchandise and promotion — something which is even more obscure than the Scrappy cartoons themselves. Basically, nobody has written about or otherwise acknowledged it, ever. Or so I thought. Actually, The Film Daily — the Variety-like publication which Archive.org offers in … Continue reading Selling Scrappy<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11],"tags":[],"class_list":["post-758","post","type-post","status-publish","format-standard","hentry","category-merchandise"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p2D9Zl-ce","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/posts\/758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/comments?post=758"}],"version-history":[{"count":8,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/posts\/758\/revisions"}],"predecessor-version":[{"id":1003,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/posts\/758\/revisions\/1003"}],"wp:attachment":[{"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/media?parent=758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/categories?post=758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scrappyland.com\/blog\/wp-json\/wp\/v2\/tags?post=758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}