The Elusive Scrappy Runkel Wrapper, Captured

Scrappy wrapper

Have I ever mentioned that Scrappyana is the best imaginable subject to pursue as a collector? On one hand, it’s small enough in scope that it’s possible to be a completist. On the other, it’s full of surprises, since it’s not so well documented that you know exactly what’s out there to collect.

In the case of Scrappy wrappers for Runkel Bros. chocolate, I knew that they existed–in fact, I’d written about them–but wasn’t sure I’d ever get my hands on any examples. After all, how much packaging for 1930s candy has survived for eighty years? But I’m now the proud owner of the circa-1935 wrapper you see above–which, since it has a Scrappy drawing and “jingle” on its flipside, was designed to be collected. (There were apparently at least 113 in the series.)

The highpoint of Scrappy’s association with the Runkel people was Scrappy’s Own Magazine, which was sponsored by the chocolatier and apparently published in late 1935. Here’s a page from the publication, showing some Scrappy chocolate and explaining that his relationship with Runkel came about because he tried their products and was impressed.


I didn’t know much about Runkel Bros., so I Googled around and found a site run by a contemporary Runkel. He seems to say both that the company folded in 1936 and that it was acquired by Nestle in 1982. So take your choice–being associated with Scrappy either almost immediately drove it out of business, or led to decades of success and the attention of one of the biggest names in chocolate.

In either case, eBay has some nice examples of other Runkel Bros. packaging–the kind that doesn’t have Scrappy on it. Here’s some Runkel Liberty cocoa, which sure looks more patriotic than Swiss Miss.

Runkel Libert Cocoa

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