When Scrappy Brought Good Things to Life

Posted by Harry McCracken on January 10, 2022

A vintage 1938 advertisement for General Electric lamps features a lamp with a bowl-shaped shade decorated with a cartoon dog. Text promotes the benefits of GE’s Textolite plastic lamps for homes and premium promotions.

For years, I’ve known about the Scrappy lamp—a fine little plastic table lamp with color decals of Scrappy, Yippy, Margy, and Oopy on its shade. There are two of them in the Scrappyland archive, and at least one of them still works, though I wouldn’t recommend leaving a 1930s electrical device plugged in except under constant supervision. What I didn’t know was the backstory behind the lamp—including the fact that it was a product of what might have been the largest company ever to hitch its merchandising wagon to Scrappy

Then Scrappy merchant extraordinaire David Welch alerted me to something he was selling on eBay: ads from a 1930s magazine for the premium industry. They were from General Electric, and touted lamps made of a Bakelite-like GE plastic called Textolite. And they spotlighted … the Scrappy lamp.

Did that mean that the lamp was designed to be given away? Well, it was. Or at least I found a 1940 article about a bowling tournament in Meriden, Connecticut where Scrappy lamps seem to have been doled out as last-place prizes. I hope the recipients were pleased nonetheless.

A vintage newspaper clipping listing raffle prizes and winners for Casino Alleys and Capitol Alleys, including items like shirts, cigars, bags, and names of the recipients next to each prize.

That’s not to say that the Scrappy lamp was manufactured purely for giveaway purposes. Here it is being sold for a buck, which was real money back then—about $20 in 2021 dollars.

A black-and-white ad for Scrappys Lamp priced at $1, featuring a cartoon lamp with characters playing. The text describes it as a gift for a childs room with a soft light and bulb included.

And here it is marked down to the irresistible price of fifty cents.

A vintage newspaper ad features Junior Scrappy Lamps with cartoon designs for 50 cents each, promoted as gifts for children, alongside a stylized Browns store logo and a list of toy prices.

Whatever the price or lack thereof, the Scrappy lamp remains pleasing. GE’s ad copy about Textolite’s durable nature may help explain why quite a few of the lamps have survived in nice shape; at any given time, you can probably find one or more on eBay, should this post leave you coveting one.

If you haven’t seen the lamp in person, here’s a closer look courtesy of photos from a 2017 auction.

A vintage egg cup lamp with a white cup featuring black cartoon drawings labeled SCRAPPY, YIPPY, and OOPY, standing on a star-decorated black base with an electric cord.

That particular Scrappy lamp came with a bonus I’d never seen until I put together this post: the original box, with elaborate artwork depicting Scrappy (praying, with a picture of Margy on his wall) and Margy (reading, with a picture of Oopy on the wall). Yippy somehow made it into both scenes. And so did the Scrappy lamp.

I don’t remember ever having heard of Textolite before, and indeed had forgotten that GE was ever in the plastics business. Then I remembered that Jack Welch, who eventually became the company’s fabulously successful (though in recent years reputationally damaged) CEO, got his start in the plastics division in Pittsfield, Mass, the address mentioned in the Scrappy lamp ad. In his memoir Jack: Straight From the Gut he even mentions his difficulty selling Textolite in the 1960s, though by that time GE was applying the brand to its lackluster answer to Formica.

Like J.C. Penney—which also embraced Scrappy in the 1930s—GE is still with us, but a shadow of its once-mighty self. The company (which sold its plastics business in 2007) recently announced plans to split itself into three parts, ending its long run as as one of the U.S.’s most iconic industrial giants. It just goes to show: Ending a relationship with Scrappy is always bad luck, even if it takes seventy or eighty years to catch up with you.

8 Comments

8 comments on “When Scrappy Brought Good Things to Life

  1. Hi Harry,
    I will look for a Scrappy lamp, I would like to have one. Here’s a question off the subject, have you ever seen sheet music of the Scrappy theme song? The song, used in the earliest Scrappy cartoons, had lyrics, which Dick Huemer once sang to me. (I sure wish I had written them down at the time.) I was hoping that the sheet music might have the lyrics printed out. Let me know if you have, or have ever come across a Scrappy Theme Song sheet.
    All the best, Mark Kausler

    1. Wait, the song did have lyrics? I never knew that. Do you happen to remember any lines from the song when Huemer sung it to you?

      Thanks,
      Noah

      1. Hi Noah,
        it’s been so long ago, that I don’t remember much of what Dick Huemer sang to me that evening. I think towards the end of the song, it goes: “It’s Scrappy this and Scrappy that..” and then it goes in to the last line and the words rhyme. If the sheet music ever crops up, we should have the answer. The Krazy Kat theme song, “You are the Cat’s Meow” does exist, so anything is possible,
        Mark

  2. Hi, Mark. There’s currently a Scrappy lamp on eBay in seemingly decent shape for $35 or best offer, should you wish to make a bid.

    I’ve never seen any Scrappy sheet music, though it’s nice to think some might be out there somewhere. Among my favorite Scrappy cartoons is SCRAPPY’S THEME SONG, in which our hero writes his own signature music. That song does have lyrics, but it’s not the actual Scrappy theme song.

  3. Several years ago, I made a playlist on my YouTube channel that had a playlist containing all of the Scrappy Cartoons. Almost an entire collection, you could say.

    I enjoyed watching Scrappy Cartoons back then. Thanks for remembering me.

    You’re doing a great job, Harry!

  4. My grandmother had one of these lamps at her home, and we lived in Pittsfield. Hers was a purply-pinky hued lampshade.

  5. My grandmother had one of these lamps at her home. We grew up in Pittsfield. It was a purply-pinky hued lampshade as the background to the figures.

  6. Regarding the Scrappy theme sheet music, i suppose there might be more scrappyana to explore! It might be likely that Oopy might have been mentioned somewhere in it.

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