Scrappy Got Milk

When I think of Scrappy, one beverage quickly comes to mind: beer. But in 1935, he heartily endorsed a different drink which, I suppose I must concede, was a more appropriate refreshment for a small child to enthuse over. That would be milk.

The indispensable Yowp turned me onto this item, which I reprint from its appearance in the December 19, 1935 issue of the East Hampton (N.Y.) Star:

makeminemilk

In retrospect, it’s not surprising to see Scrappy promoting milk, because…well, Columbia was not fussy. If it saw an opportunity to attract attention to Scrappy, it took it. (Another example: his work as a tourism ambassador for Bermuda.)

I like this drawing. I like the very notion that an animated character’s stance on milk would carry weight, and that the fact he’s smiling is evidence that he likes the stuff. And I like that the person who wrote the caption doesn’t appear to know Yippy’s name, but doesn’t want to admit that.

1 comment to Scrappy Got Milk

  • Robert Herring

    Ten + years ago I purchased one of three small drawings water colors of a mouse in the bathtub and a mouse with a bath brush in his hand at a second hand store. The writing on it said staying married is scrubbing her back. Signed by Cora Sue. Would this be the same Cora Sue Collins in this posting?. I only had a few bucks but purchased this one of three for my wife for our anniversary present. We were broke but she loved it, still does. I always scrubbed her back and that little piece of art scored me some points with her. It came framed too. Thanks

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